@article{HKC+15,
 author = {Huh, Jina and Kwon, Bum Chul and Choo, Jaegul and Kim, Sung-Hee and Yi, Ji Soo},
 doi = {http://arxiv.org/abs/1506.09191},
 journal = {ArXiv E-Prints},
 title = {Coddlers, Scientists, Adventurers, and Opportunists: Personas to Inform Online Health Community Development},
 year = {2015}
}